Case studies

Read a range of case studies showing how design audits helped a range of organisations.

Design audits

Increasingly Australian companies are having to compete in global markets where competitors have begun to 're-imagine'.

Many have identified design as the key to re-imagining their enterprise.

The challenge is to integrate design into their everyday business practice.This is where a design audit fits.

A design audit reviews all visual, verbal and written elements of a business; its products, services, brand and message. Read more...

The result is a comprehensive, practical report – the foundation of a design in business strategy, communication strategy, action list and design brief.

Mackay Branson design

MBd is a Melbourne-based independent design studio with 15 years experience writing, researching and conducting design audits.

Greg Branson and Carol Mackay are the principals and founders of the studio.

Greg’s design management experience in working closely with the sales and marketing divisions of SMEs means he can identify how design can directly increase the bottom line.

Carol’s design background is valuable throughout the inventory and documentation process. Her attention to detail helps identify inconsistencies in a company’s visual message..

More information? Contact Greg Branson